Innovation is about putting new ideas into use. A value proposition links your innovative idea with enduring customer needs and your ability to deliver. Building a powerful three sentence value proposition Having researched, taught, developed, and used value propositions for decades we have developed a simple method to array your information about an innovative idea … Continue reading An Innovative Idea’s Most Valuable Three Sentences
Companies innovate in response to opportunities for creating value for customers. To capture a significant share of this value, companies need smooth-running performance from manufacturing and marketing operations. An effective innovation culture enables managers to reunite innovation and continuity, two forces that, working together, can result in new product success. Maintaining dynamic equilibrium … innovation … Continue reading Innovation Culture …. Maintaining a dynamic equilibrium between innovation and continuity
Perhaps this has happened to you: You wait nervously in the conference room for the executive so you can present your new product idea. Twelve minutes late to the 30 minute meeting the executive vice president of marketing and vice president of product development rush into the room and hastily sit down amid profuse apologies … Continue reading 3 Basic “Decision Ready” Safety Tips
Value propositions are the core of all business opportunities but where do value propositions come from? A value proposition is an idea (the recognition that something has commercial value) embedded in enduring customer needs and in your company’s ability to deliver it to the market. Ideas are not value propositions We all have ideas – … Continue reading Where Do Value Propositions Come From?
Really? That’s terrible, where did you hear that? It’s common knowledge! Everyone knows that! Yea - but who actually said it? Everyone – don’t be stupid. OK — so we took the stupid pill We asked people inside 453 companies what their failure rate is. And guess what - the results are the same as … Continue reading Everyone knows the new product failure rate is over 80%