Companies innovate in response to opportunities for creating value for customers. To capture a significant share of this value, companies need smooth-running performance from manufacturing and marketing operations. An effective innovation culture enables managers to reunite innovation and continuity, two forces that, working together, can result in new product success. Maintaining dynamic equilibrium … innovation … Continue reading Innovation Culture …. Maintaining a dynamic equilibrium between innovation and continuity
Author: George Castellion
Specializing in building unique market insights to cut in half the cumulative cost to develop a successful B2B product
Everyone knows the new product failure rate is over 80%
Really? That’s terrible, where did you hear that? It’s common knowledge! Everyone knows that! Yea - but who actually said it? Everyone – don’t be stupid. OK — so we took the stupid pill We asked people inside 453 companies what their failure rate is. And guess what - the results are the same as … Continue reading Everyone knows the new product failure rate is over 80%
