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An Innovative Idea’s Most Valuable Three Sentences

Innovation is about putting new ideas into use. A value proposition links your innovative idea with enduring customer needs and your ability to deliver. Building a powerful three sentence value proposition Having researched, taught, developed, and used value propositions for decades we have developed a simple method to array your information about an innovative idea … Continue reading An Innovative Idea’s Most Valuable Three Sentences

Where Do Value Propositions Come From?

Value propositions are the core of all business opportunities but where do value propositions come from?  A value proposition is an idea (the recognition that something has commercial value) embedded in enduring customer needs and in your company’s ability to deliver it to the market. Ideas are not value propositions We all have ideas – … Continue reading Where Do Value Propositions Come From?