Everyone knows the new product failure rate is over 80%

Really?  That’s terrible, where did you hear that? It’s common knowledge!  Everyone knows that! Yea - but who actually said it? Everyone – don’t be stupid. OK — so we took the stupid pill We asked people inside 453 companies what their failure rate is.  And guess what  - the results are the same as … Continue reading Everyone knows the new product failure rate is over 80%